Beauty parlor industry customer satisfaction factor experimental analysis 美容院顾客满意度影响因素的实证分析
A three-factor experimental study of sub-additivity in subjective probability 主观概率判断中次可加性的三因素实验研究
This study, based on the foreign research and applied with multi-factors experimental design, examined the effectiveness of the product price, consumer personality and economy background, product category, extension category on the consumer perception of brand extension product 本研究在国外研究的基础上,采用多因素混合实验设计法,研究商品价格、消费者个性和经济背景、商品类型、延伸类型这些因素对于消费者对品牌延伸商品知觉过程的影响。